About Us
Dont Let your business become the worlds best kept secrets.
Advertise on TV & Radio
Affordable Media are TV & Radio Advertising Specialists.
If you want your products in front of more potential customers then our
tailored TV & Radio campaigns could be right for you.
Not only big and small Australian businesses use us - so does the Advertising industry
Both Creative Agencies & Marketing Companies use Affordable Media.
So why should you use a media buyer like us ?
Many reasons including it can be cheaper.
And you can avoid the hassle of going it alone and dealing with multi media organisations.
We have years of experience and do this on a daily basis working with large and small budgets.
We get discounts off market rate from all the media companies.
And Free bonus spots which we pass on to our clients.
Further down discover more about how TV & Radio Advertising can work for your business.
Want to know more?
Call Roger Gagliardi on 0425 200 402 or use the Contact Page below
TV Advertising
TV remains one of the leading forms of Free Entertainment Each week millions or people watch television. TV Advertising remains very popular amongst small and large Advertisers
The question we get asked most is how much does tv advertising cost.
The answer depends on what, where and when. But as a rough guide the bigger the audience the higher the cost. For example Prime time news is generally more expensive than daytime TV.
A 30 second spot can cost less than one hundred dollars to tens of thousands.
But people dont buy one spot they buy campaigns that are designed to reach a goal Our clients are often attracted to TV advertising because it can be cost effective compared to other media and they can reach big audiences in one hit or over a campaign. With so many variables buying TV advertising can be quite complex.
That is where Affordable Media come in using our experience and contacts to buy campaigns at a great price..
But you'd dont need huge budgets to advertise on TV. You can do it with a relatively modest budget . And with Affordable Media we can even make a low cost Ad for you.
We use our skills along with a highly sophisticated audience ratings to create a TV campaign for your business no matter the size big or small.
$11,000 Special Package Deal.
Some of our clients have started out with our Package Deal which includes the actual TV advertising space
(called spots) along with production of a 15 or 30 second TV Ad using your footage and stills
Or If you already have a TV Ad and just want a great deal we'll tailor a TV campaign for you.
Apart from Free to Air TV some of our clients are using the TV Networks' Free TV ON Demand Services to advertise. It's versatile and your Ad can be targeted to just run in certain postcodes and you can get statistical feed back.
You can even use your Social media ad on TV on Demand and Campaigns are modestly priced.
To Find out more about Free to Air and TV On Demand Advertising
Call: Roger Gagliardi on 0425 200 402 or use the contact form below
Radio Advertising
According to a recent survey commercial radio reaches
15 million Australians every week Australia wide.
Radio can be a cost effective way for your business to reach a diverse, engaged audience with targeting options and without spending a small fortune
Making a radio ad can cost just a couple hundred dollars.
The 30 second commercial airtime (spot rate) varies greatly .
For example on capital city radio less than $50 to a couple of hundred dollars - depending on the station and time slot and how much you spend on your campaign.
In capital cities on either AM or FM radio - consider spending between 5 - 10K on a radio campaign. In regional markets you can spend alot less.
There are alot of variables in buying radio airtime and this is where we come in .
Affordable Media take the headache out of deciding what station is suits your target audience and in what market and timeslot/s . We also buy the airtime at discounted rates . Most of our radio campaigns come with Free bonus spots .
If you'd like to explore radio advertising tell us your budget and who your target audience is and we'll identifying the radio station/s that suit your objectives - using audience research and our experience
We can also write and produce a low cost radio Ad for you using a professional voice over artist as part of your budget.
The most popular ad duration is 30 seconds . But you can also run 15,45 and 60 second radio commercials.
And there are opportunities for personalised engaging Ad live reads from the on air announcer
If you'd like to find out how cost effective radio advertising is get in contact and we'll organise an obligation Free Advertising Schedule for you.
Either use our contact form below
Call: Roger Gagliardi on 0425 200 402
We're on Target for Lead Generation & Brand Awareness
Media Buying
If you are looking for a Media Buying Agency that provides Great Service and Rates - doesn't have huge fees and lock in contracts, then talk to us at Affordable Media. We don't have retainers, pay per hour fees or ask you to sign long term contracts. We work on a campaign by campaign basis. We understand that all businesses are different. So we listen to You about Your business and goals. Then we create a TV or Radio Campaign to suit your business and budget. Affordable Media can get significant discounts from media outlets and we always pass any bonus spots on to our clients.
Our Media Team can also access comprehensive Market Research. Apart from OzTam, RegTam and GFK Ratings we can also access comprehensive Qualitative and Quantitive Research From Nielsen AIS, L&J: Genesis, Roy Morgan Research Single Source and the TV Attribution Tool - Holimetrix
The Only thing we don't have is a big building with a nice reception area and that helps keep our prices down.
If you'd like to find out more about our Media Buying Services get in touch with us.
Contact Roger Gagliardi on 0425 200 402 or roger@affordablemedia.com.au
Who We Are
Sales Director
Call: 0425 200 402
Roger has been involved in the Australian television and media industry since 1981. He was responsible for setting up the Direct Sales Department at Channel 9 in Sydney. Later he went on to set up sales operations for Channel 10, as well as being actively involved in the production of TV commercials. He also worked as a Sales Executive at Triple M, Sydney. Roger's diverse sales background means he's also sold sponsorship for the America's Cup Challenge . He's created sponsor funded TV shows and consulted to large organisations including Westpac, Optus and the Australia Federal Government on their advertising needs . Roger will guide you through how we buy TV & Radio airtime and also provide you with a schedule. It will show you where your ads will be placed Roger will talk to you about audience reach and demographics so you can understand who will potentially see your ad.
Creative Director
Call: 0416 156 172
Jon has been a producer / director / writer and Executive Producer in the Australian TV Industry for over 20 years Our work. He started out at ABC TV and radio and later joined Channel Seven where he was a Senior Producer/Director on a variety of shows including top rating Prime Time TV Shows. He has also worked in Radio at 2SER, JJJ , 2SM, 2UE & 2WS Jon has also created and made sponsor funded TV Shows. He's also directed or produced TV commercials for many famous household Brands including KIA, Dyson, OMO, Telstra, Taubmans and Dr Martins, along with many more for small business and those clients just starting out with a new product to market. Jon has made just about ever type of TV commercial from 15 seconds duration through to a much longer direct response Advertorials. He not only oversees - but he is hands on with the production of your TV Commercial - from the creative implementation, to the production process, to the application to CAD - the national body that approves TV commercials for broadcast in Australia.