About Us
Welcome to Affordable Media: Australia’s Specialist TV Advertising and Radio Advertising Agency.
We don't do digital, and we don't do social media algorithms. Our focus is 100% on traditional broadcast media to build brands and scale sales fast with mass audience TV & Radio Advertising.
As an independent Australian broadcast media agency, we are built to bridge the gap between expensive production houses and complicated media buyers.
We also offer all-inclusive radio and TV advertising packages that handle the entire process under a single fixed price. From initial concept scriptwriting, professional studio voiceovers, and HD TV commercial (TVC) production, to securing ClearAds approval and negotiating prime metro and regional airtime placements—we manage it all from start to finish.
Whether you want to dominate breakfast radio or be on the Seven, Nine, Ten & SBS Television Networks or their regional affiliates, our direct media company relationships can unlock maximum audience reach, frequency and great rates without the premium agency markup.
We turn mass media into affordable advertising bundles tailored for growing businesses.
Call Roger Gagliardi today on 0425 200 402 or use the contact box below
TV Advertising
Television Advertising can work best when your commercial reaches the right audience at the right time - not simply the largest audience. We analyse television viewing data, demographics and ratings to build schedules that can maximise your Target Audience Rating Points (TARPs) while reducing your Cost Per Thousand (CPM),helping every advertising dollar work harder.
We're also able to optimize your ad spend across multiple viewing formats:
Linear Free-to-Air TV: Traditional broadcast spots during high-engagement daytime, fringe, and prime-time programming on Seven , Nine, Ten & SBS .
Regional TV Networks: Cost-effective local targeting across regional New South Wales, Queensland, Victoria, and Western Australia.
Multi-Channel Networks: Focused niche targeting on digital multi-channels like 7mate, 9Gem, and 10 Bold to reduce wastage and increase spot numbers .
FAQ's
Apart from the Free to Air Channels do you buy Advertising on TV On Demand and Catch Up TV?
Absolutely. If required TV on Demand can be used to target certain post codes rather than a whole city. Reducing wastage and costs.
Is Television advertising still effective?
Yes.Despite what you might read and see TV remains an effective advertising medium that reaches mass audiences and does it relatively cheaply - compared to other media. Millions of people tune into TV every week. And its Free to do so.
Which Stations do you buy Television Advertising On?
On All the commercial TV stations and SBS in both Metro and Regional markets in Australia. We Advertise on the Main Channels and the supplement try Channels .
Do you get discounts from the TV Channels and Free Bonus Spots?
Yes and Yes. Affordable Media get very good discounts from the TV Networks and a significant amount of bonus spots that ads better reach and frequency to your campaign. s
Affordable TV Advertising Packages
Production & Media Buying Combined
Think television advertising is only for massive corporate budgets? Think again.
At Affordable Media, we break down the barriers to mass-market television by bundling HD TV commercial (TVC) production and strategic airtime buying into transparent, cost-effective package deals starting from $11,000 inc GST.
Let us handle your entire television campaign from the first script draft to the final on-air broadcast across Australia's major metro and regional networks - so you can run your business.
FAQ's
How long are the ads you make?
Generally they are 30 or 15 seconds long. We use graphics and footage you might have or by stock footage. We can also arrange a film shoot at extra cost.
Can I bring you my own ad
Of course the majority of our clients do. We offer low cost ad production to people who dont have a commercial and dont want to spend alot to test TV advertising
Why Should I advertise on TV?
*Massive Audience Reach
*Builds Credibility
*Fast Brand Awareness
Why Use Affordable Media?
*Professional service from people who have been buying TV Advertising for years.
*Metro and Regional campaigns at great rates with Free bonus spots.
*Campaign planning based on audience data and industry knowledge.
We're on Target for Lead Generation & Brand Awareness
RADIO ADVERTISING
Radio advertising remains one of Australia's most cost-effective advertising channels. It allows businesses to target audiences by location, age, interests and listening habits. Whether you're promoting a one-week sale or building long-term brand awareness, radio campaigns can be tailored to suit most advertising budgets.
At Affordable Media, we've been planning and buying radio campaigns for many years, helping Australian businesses achieve better advertising results through experienced media buying and professional commercial production. We remove the complexity of radio advertising by grouping professional audio studio production and strategic radio media buying into low-cost, fixed-price package deals. Or you can bring us your own ad.
Let us write, produce, and broadcast your radio commercials across Australia’s top metropolitan and regional radio networks, giving your business maximum audio reach on a realistic budget.
We analyse radio audience data, ratings and listening habits to maximise your campaign's reach and advertising frequency while securing competitive Cost Per Thousand (CPM) rates. Every campaign is planned to deliver the greatest possible value from your advertising budget.
We buy advertising across Australia's leading metropolitan and regional radio networks including ARN (Gold, KIIS), SCA (Triple M, Hit), Nine Radio (2GB, 3AW), Nova Entertainment (Nova, Smooth FM) and the Super Radio Network.
Q & A's
Why advertise on Radio?
Radio advertising offers excellent audience reach, flexible campaign budgets, lower production costs than television, fast turnaround times and opportunities for live presenter reads that can increase listener engagement.
Which Radio Stations Should I Advertise On?
We can help decide that for you. We compare station audiences in relation to your target market, Station ratings, demographics and costs before recommending the best mix for your campaign.
How Long Should my Commercial be?
Most radio commercials are 30 seconds long because they provide enough time to communicate a clear message while remaining cost-effective. Fifteen-second commercials are often used for promotions, while 60-second commercials are generally reserved for more detailed messages.
Can I run my radio ads in a specific program ?
Yes of course - as long as your budget meets the spot rate . Breakfast is generally the most expensive shift to advertise in because it generally has the biggest audience. Higher audience numbers generally mean higher advertising rates, but experienced media buying can often uncover better value in other dayparts without sacrificing results.
How Much Does Radio Advertising Cost There isn't a single price because radio advertising costs depend on the station, time of day, campaign length and audience size. We offer affordable fixed-price packages and will recommend the most effective option based on your objectives and budget.
Who We Are
Sales Director
Call: 0425 200 402
Roger has been involved in the Australian television and media industry since 1981. He was responsible for setting up the Direct Sales Department at Channel 9 in Sydney. Later he went on to set up sales operations for Channel 10, as well as being actively involved in the production of TV commercials. He also worked as a Sales Executive at Triple M, Sydney. Roger's diverse sales background means he's also sold sponsorship for the America's Cup Challenge . He's created sponsor funded TV shows and consulted to large organisations including Westpac, Optus and the Australia Federal Government on their advertising needs . Roger will guide you through how we buy TV & Radio airtime and also provide you with a schedule. It will show you where your ads will be placed Roger will talk to you about audience reach and demographics so you can understand who will potentially see your ad.
Creative Director
Call: 0416 156 172
Jon has been a producer / director / writer and Executive Producer in the Australian TV Industry for over 20 years Our work. He started out at ABC TV and radio and later joined Channel Seven where he was a Senior Producer/Director on a variety of shows including top rating Prime Time TV Shows. He has also worked in Radio at 2SER, JJJ , 2SM, 2UE & 2WS Jon has also created and made sponsor funded TV Shows. He's also directed or produced TV commercials for many famous household Brands including KIA, Dyson, OMO, Telstra, Taubmans and Dr Martins, along with many more for small business and those clients just starting out with a new product to market. Jon has made just about ever type of TV commercial from 15 seconds duration through to a much longer direct response Advertorials. He not only oversees - but he is hands on with the production of your TV Commercial - from the creative implementation, to the production process, to the application to CAD - the national body that approves TV commercials for broadcast in Australia.